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Advertising Where Your Customers Are: Geotargeting With Advertising

Geofencing marketing is location-based ads where a user’s location is recorded via the internet, and advertisements are only shown to people in a specific location target.

Mobirise

How Geofence helps customers?

A retail store could create a simple geofence in an area surrounding its physical location.

An auto dealer could set up a geofence which is aimed at targeting individuals who are leaving a competing dealership after browsing for a vehicle.

Artists and musicians and their managers could also establish geofences around different tour stop ahead of time.

Another possible application would be an attorney, lawyer, or law firm setting up a geofencing advertising campaign to target specific areas of interest such as hospitals or jails to reach their target client.

Geofencing advertising is supported by Google Adwords,
Facebook and Instagram.

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