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Consumers Spend More Time In-App

Apps are capturing an increasing amount of consumers’ attention. Over 25% of total media time and 89% of mobile time is spent in-app according to eMarketer; however, there is still a disparity between the amount of time that people are spending in-app and the number of ad dollars allocated to this medium.
Mobile devices, unlike desktop or laptop computers, are more often only used by one person. This means that the apps on a particular device are closely connected to the personal life and daily habits of its owner. This also makes the in-app environment an ideal place for advertisers to create effective and personal advertising touchpoints.

Mobirise

Mobile Apps


Device ID

Web activity (e.g. shopping habits, favorite websites, etc.)

GPS location, device type, OS, gender, age, wireless carrier

Ad blocking technology has not advanced to universally block in-app ads

Average Daily Usage 

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