Trending digital marketing industry is not limited to SMS & Emails but has spread across wide spectrum. ‘Miss call Alerts’- a new product/service of this sector is a sheer ‘Magic’. A 10 digit mobile number to place miss calls which is routed or integrated with an admin panel which is capturing all the database i.e. all the missed calls that the number is receiving. Not only the data collection but the system is also sending automated reply SMS in the form of a greeting cum information.